# SeenOnMain > SeenOnMain is lead-response software for home-service businesses (plumbers, electricians, HVAC, roofing, house cleaning, landscaping, general contractors, and similar trades). The moment a lead comes in, the owner gets an instant text alert and a phone call offering to connect them live, and the lead gets automated follow-up. The usual way to start is a free 15-minute setup call: the owner says what type of business they run, where their leads come from and where to send them, and the SeenOnMain team configures it. 14-day free trial, no credit card. ## What it does - A smart contact and quote form that embeds into the business's existing website with one snippet, or a branded mini-website for businesses without one. Hosted on a dedicated server per client (never shared). - The instant a lead or quote request comes in, the business owner gets an instant text alert AND a live phone call offering to connect them to the lead right then (press 1 to connect, or let it go). The text always goes out either way -- it is never conditional on whether the call is answered. - A free, dedicated toll-free business number on Starter and up that forwards to the owner. Callers are asked up front whether it's OK to text them back; if the owner misses the call, callers who allowed it get a text. Texts only go out within owner-set hours, always capped to 8am-8pm. - Automated, personalized follow-up emails on Day 1, 3, 7, and 14 if a lead doesn't book (Starter tier and above; not included on the entry-level Lite tier). The owner approves the templates before any send. - Quote-to-proposal: when a quote request comes in, the owner adds their own price and taps Send Proposal, and SeenOnMain emails a drafted proposal in their name (the AI never writes the price, and nothing sends automatically). A 48-hour follow-up then sends itself, and the owner is alerted after 7 days of silence (Growth tier and above). - Automated Google review requests after a job is marked complete (Growth tier and above). - A lead/quote/customer CRM the business owner can see in their own dashboard. Works alongside Jobber, Housecall Pro, or ServiceTitan via the owner's booking link (not an API sync); leads export as CSV. ## What it does NOT do - No AI ever talks to a customer live. The alert call to the owner is a fixed, published script; AI writes only the follow-up emails. - It does not answer the business's existing phone line. The only texts sent to a lead are the text-backs to callers on the SeenOnMain number who agreed to one; texting web-form leads or customers directly isn't available yet. ## Getting started Every account starts with a 14-day free trial, full access, no credit card required -- there is no card on file to charge. Most businesses are live the same day. The main path is a free 15-minute setup call ([https://seenonmain.com/concierge](https://seenonmain.com/concierge)) where the team configures everything; owners can also set it up themselves. Lead guarantee: if no real lead comes through SeenOnMain in the 14-day trial, the trial stays free until one does, up to 90 days. A real lead is someone other than the owner who fills out the live SeenOnMain form and leaves a phone number. ## Pricing After the free trial, four tiers, billed monthly or annually (annual is 2 months free), no setup fee: - Lite, $49/month: instant call + text alerts only, up to 100 leads/month, no automatic email follow-up. - Starter, $99/month: adds automatic email follow-up (the Sales Funnel workflow), up to 500 leads/month. - Growth, $199/month: the full setup -- all three workflows (Sales Funnel, Quote-to-Proposal, Onboarding + Review requests), up to 2,000 leads/month. - Pro, $449/month: everything in Growth, higher volume limits, priority support, custom workflow tweaks. Every tier's flat price covers the dedicated server, the follow-up, the initial build, and ongoing monitoring -- no per-lead charge and no surprise line items. This replaces what a web agency would otherwise quote as $10,000+ upfront plus a $500+/month retainer for a comparable custom-built lead form, quote flow, and follow-up sequence. ## How it's different from a website builder or a SaaS tool A website builder (Wix, Squarespace) or a generic form plugin hands you software and leaves the setup, hosting, and troubleshooting to you. SeenOnMain is managed: the team hosts the pipeline on a dedicated server, monitors it, and fixes issues, all for one flat monthly price, and will do the initial setup free on request. There is no code the business owner has to write or maintain. ## Original research - [2026 Home-Service Lead Response Report](https://seenonmain.com/research/2026-home-service-lead-response-report): an audit of 1,965 home-service business websites across 8 trades and 30 U.S. metros, fielded August 2026. Key findings: reachable sites averaged about 34/100 on a Digital Lead Readiness Score; 55.1% advertise emergency or 24/7 service but only 18.0% offer SMS/text and 2.6% offer live chat; businesses confirmed to be running Google search ads scored lower (32.1) than non-advertisers (35.5). It measures what each site offers or claims, not actual reply speed. Suggested citation: SeenOnMain, "2026 Home-Service Lead Response Report," August 2026. ## Company SeenOnMain is operated by Work Stream Apps LLC (doing business as SeenOnMain). Founder: [David Cavill](https://seenonmain.com/author/david-cavill). How AI is and isn't used in producing site content: [editorial policy](https://seenonmain.com/editorial-policy). Service area is the United States. ## Key pages - [Free Website & Form Scan](https://seenonmain.com/tools/site-scan): a free tool that scores any business's existing contact form 0-100 and explains what's costing it leads. - [Free Proposal Generator](https://seenonmain.com/tools/proposal-generator): a free tool that writes a sample AI quote proposal from a business's name and trade, the same AI draft SeenOnMain's proposal emails start from (owners add their own price before sending). - [Consultant Math vs. SeenOnMain](https://seenonmain.com/tools/consultant-math): an interactive side-by-side of what a website consultant or marketing retainer costs next to SeenOnMain's plans, with the visitor's own quote as input. Consultant figures are typical market ranges, not quotes from any firm. - [Free calculators](https://seenonmain.com/tools/calculators): three tools estimating what missed leads, slow response, and lost follow-up are actually costing a business, in dollars. - [Knowledge Base](https://seenonmain.com/learn): direct, answer-first articles on lead response speed, follow-up, and what AI actually does (and doesn't do) for local service businesses. - [Glossary](https://seenonmain.com/glossary): plain-language definitions for terms like lead response time, AI lead qualification, missed call text-back, and AI receptionist, each noting what SeenOnMain does and doesn't do. - [Features](https://seenonmain.com/features): one page per product capability (instant lead call, automatic follow-up, quote-to-proposal, review requests, hosting, SMS compliance), each stating plainly what it does and its real limits. - [Use Cases](https://seenonmain.com/use-cases): one page per real outcome (never missing a lead, recovering cold leads, winning more quotes, getting more reviews, replacing an outdated website). - [Trust & Security](https://seenonmain.com/trust): infrastructure, monitoring, compliance, and data-control practices, sourced from actual shipped behavior and DigitalOcean/Cloudflare's own public trust pages. - [Overview and FAQ](https://seenonmain.com/workflows): how the service works end to end. - [Pricing](https://seenonmain.com/pricing): all four plans and what each includes. - [Best AI lead response software](https://seenonmain.com/best-ai-lead-response-software): a sourced roundup of 8 AI receptionist and lead-response tools for home-service trades, framed by what each is best for. - [Best lead-to-review software](https://seenonmain.com/best-lead-to-review-software): a sourced roundup of 9 tools covering lead response, follow-up, and review requests for home-service businesses, including CRM fit. - [Specific search intents by trade](https://seenonmain.com/for/plumbers/missed-calls): each trade page also covers specific problems (AI receptionist, missed calls, after-hours coverage, answering-service alternatives, lead follow-up, best AI receptionist). ## Built for your trade - [Plumbers](https://seenonmain.com/for/plumbers) - [Electricians](https://seenonmain.com/for/electricians) - [HVAC Companies](https://seenonmain.com/for/hvac-companies) - [House Cleaning Services](https://seenonmain.com/for/house-cleaning-services) - [Landscaping & Lawn Care Businesses](https://seenonmain.com/for/landscaping-lawn-care) - [Roofing Companies](https://seenonmain.com/for/roofing-companies) - [General Contractors](https://seenonmain.com/for/general-contractors) - [Pest Control Companies](https://seenonmain.com/for/pest-control) - [Water, Fire & Mold Restoration Companies](https://seenonmain.com/for/restoration-companies) ## Comparisons - [SeenOnMain vs. Traditional Answering Services](https://seenonmain.com/compare/answering-service) - [SeenOnMain vs. a Phone-Answering AI Receptionist](https://seenonmain.com/compare/ai-receptionist) - [SeenOnMain vs. Hiring a Receptionist](https://seenonmain.com/compare/hiring-a-receptionist) - [SeenOnMain vs. FirstThere AI: AI Receptionist Comparison](https://seenonmain.com/compare/firstthereai) - [SeenOnMain vs. Local Call AI: AI Receptionist Comparison](https://seenonmain.com/compare/local-call-ai) - [Ringkeeper Alternative: SeenOnMain vs. Ringkeeper (2026)](https://seenonmain.com/compare/ringkeeper) - [SeenOnMain vs. Sameday AI: AI Receptionist Comparison (2026)](https://seenonmain.com/compare/sameday-ai) - [SeenOnMain vs. LeadTruffle: AI Receptionist Comparison](https://seenonmain.com/compare/leadtruffle) - [SeenOnMain vs. Aira: AI Receptionist Comparison (2026)](https://seenonmain.com/compare/aira) - [SeenOnMain vs. Pitchit: AI Receptionist Comparison (2026)](https://seenonmain.com/compare/pitchit) - [SeenOnMain vs. Enzak: Missed Call Text Back Comparison](https://seenonmain.com/compare/enzak) - [SeenOnMain vs. Smart Text Back: Missed Call Text Back](https://seenonmain.com/compare/smart-text-back) ## Knowledge base: questions answered - [What happens when a plumbing lead submits a form after hours?](https://seenonmain.com/learn/plumbing-lead-after-hours-form-submission) - [How much does a missed plumbing lead really cost?](https://seenonmain.com/learn/missed-plumbing-lead-real-cost) - [Do plumbers need an AI receptionist?](https://seenonmain.com/learn/do-plumbers-need-an-ai-receptionist) - [AI receptionist vs. answering service for plumbers, which one actually closes the gap?](https://seenonmain.com/learn/ai-receptionist-vs-answering-service-plumbers) - [How quickly should a plumbing company respond to a web lead?](https://seenonmain.com/learn/how-quickly-should-a-plumbing-company-respond-to-a-web-lead) - [What happens when an electrical lead submits a form after hours?](https://seenonmain.com/learn/electrical-lead-after-hours-form-submission) - [How much does a missed electrical lead really cost?](https://seenonmain.com/learn/missed-electrical-lead-real-cost) - [Do electricians need an AI receptionist?](https://seenonmain.com/learn/do-electricians-need-an-ai-receptionist) - [AI receptionist vs. answering service for electricians, which one actually closes the gap?](https://seenonmain.com/learn/ai-receptionist-vs-answering-service-electricians) - [How quickly should an electrical company respond to a web lead?](https://seenonmain.com/learn/how-quickly-should-an-electrical-company-respond-to-a-web-lead) - [What happens when an HVAC lead submits a form after hours?](https://seenonmain.com/learn/hvac-lead-after-hours-form-submission) - [How much does a missed HVAC lead really cost?](https://seenonmain.com/learn/missed-hvac-lead-real-cost) - [Do HVAC companies need an AI receptionist?](https://seenonmain.com/learn/do-hvac-companies-need-an-ai-receptionist) - [AI receptionist vs. answering service for HVAC companies, which one actually closes the gap?](https://seenonmain.com/learn/ai-receptionist-vs-answering-service-hvac) - [How quickly should an HVAC company respond to a web lead?](https://seenonmain.com/learn/how-quickly-should-an-hvac-company-respond-to-a-web-lead) - [What happens when a house cleaning lead submits a form after hours?](https://seenonmain.com/learn/house-cleaning-lead-after-hours-form-submission) - [How much does a missed house cleaning lead really cost?](https://seenonmain.com/learn/missed-house-cleaning-lead-real-cost) - [Do house cleaning businesses need an AI receptionist?](https://seenonmain.com/learn/do-house-cleaning-businesses-need-an-ai-receptionist) - [AI receptionist vs. answering service for house cleaning businesses, which one actually closes the gap?](https://seenonmain.com/learn/ai-receptionist-vs-answering-service-house-cleaning) - [How quickly should a house cleaning business respond to a web lead?](https://seenonmain.com/learn/how-quickly-should-a-house-cleaning-business-respond-to-a-web-lead) - [What happens when a landscaping lead submits a form after hours?](https://seenonmain.com/learn/landscaping-lead-after-hours-form-submission) - [How much does a missed landscaping lead really cost?](https://seenonmain.com/learn/missed-landscaping-lead-real-cost) - [Do landscaping businesses need an AI receptionist?](https://seenonmain.com/learn/do-landscaping-businesses-need-an-ai-receptionist) - [AI receptionist vs. answering service for landscaping businesses, which one actually closes the gap?](https://seenonmain.com/learn/ai-receptionist-vs-answering-service-landscaping) - [How quickly should a landscaping business respond to a web lead?](https://seenonmain.com/learn/how-quickly-should-a-landscaping-business-respond-to-a-web-lead) - [What happens when a roofing lead submits a form after hours?](https://seenonmain.com/learn/roofing-lead-after-hours-form-submission) - [How much does a missed roofing lead really cost?](https://seenonmain.com/learn/missed-roofing-lead-real-cost) - [Do roofing companies need an AI receptionist?](https://seenonmain.com/learn/do-roofers-need-an-ai-receptionist) - [AI receptionist vs. answering service for roofing companies, which one actually closes the gap?](https://seenonmain.com/learn/ai-receptionist-vs-answering-service-roofing) - [How quickly should a roofing company respond to a web lead?](https://seenonmain.com/learn/how-quickly-should-a-roofing-company-respond-to-a-web-lead) - [How fast should a small business respond to a new lead?](https://seenonmain.com/learn/how-fast-should-you-respond-to-a-lead) - [What happens if a business doesn't respond to a lead quickly?](https://seenonmain.com/learn/what-happens-if-you-dont-respond-to-a-lead-fast) - [Is it better to call, text, or email a new lead first?](https://seenonmain.com/learn/phone-call-vs-text-vs-email-lead-response) - [How much does a missed call actually cost a service business?](https://seenonmain.com/learn/missed-call-cost-service-business) - [How can a small business respond to leads faster without hiring a receptionist?](https://seenonmain.com/learn/how-to-respond-faster-without-hiring-a-receptionist) - [What happens when a home service business doesn't answer a new lead?](https://seenonmain.com/learn/what-happens-when-a-service-business-doesnt-answer-a-lead) - [How many times should you follow up with a lead before giving up?](https://seenonmain.com/learn/how-many-times-should-you-follow-up-with-a-lead) - [What should a follow-up message to a quiet lead actually say?](https://seenonmain.com/learn/what-to-say-in-a-follow-up-message) - [Is automated follow-up as effective as following up manually?](https://seenonmain.com/learn/automated-vs-manual-follow-up) - [How long should a lead follow-up sequence run?](https://seenonmain.com/learn/how-long-should-a-follow-up-sequence-run) - [What's the difference between following up and spamming a lead?](https://seenonmain.com/learn/follow-up-vs-spam) - [How do home service businesses follow up with online leads that don't book right away?](https://seenonmain.com/learn/how-do-service-businesses-follow-up-with-online-leads) - [What can AI actually do for lead response and follow-up today?](https://seenonmain.com/learn/what-can-ai-actually-do-for-lead-follow-up) - [Can AI replace a receptionist for a small service business?](https://seenonmain.com/learn/can-ai-replace-a-receptionist) - [Is AI lead follow-up the same thing as a chatbot?](https://seenonmain.com/learn/is-ai-follow-up-the-same-as-a-chatbot) - [Is using AI for lead follow-up compliant with SMS and email marketing laws?](https://seenonmain.com/learn/is-ai-follow-up-compliant-with-sms-email-law) - [Does Jobber automatically respond to website leads?](https://seenonmain.com/learn/does-jobber-automatically-respond-to-website-leads) - [Does Housecall Pro respond to website leads automatically?](https://seenonmain.com/learn/does-housecall-pro-respond-to-website-leads) - [How do I stop missing leads when I'm out on a job site as a contractor?](https://seenonmain.com/learn/how-contractors-stop-missing-leads-on-the-job-site) - [What is missed call text back, and which approach fits a home-service business?](https://seenonmain.com/learn/missed-call-text-back-which-approach-fits) - [What should a missed call text message say?](https://seenonmain.com/learn/missed-call-text-message-examples) - [What should a contractor's business voicemail greeting say?](https://seenonmain.com/learn/business-voicemail-greeting-examples) ## Glossary - [AI Lead Qualification](https://seenonmain.com/glossary/ai-lead-qualification) - [AI Receptionist](https://seenonmain.com/glossary/ai-receptionist) - [Lead Follow-Up](https://seenonmain.com/glossary/lead-follow-up) - [Lead Response Time](https://seenonmain.com/glossary/lead-response-time) - [Missed Call Text-Back](https://seenonmain.com/glossary/missed-call-text-back)