Google Business Profile Evaluator
Check off what's actually filled out on your real Google Business Profile. Get an instant 0-100 completeness score and exactly what's missing, no signup, nothing sent to Google.
Test your real profile
Paste your Google Maps link (or just your business name and city) and we'll check off anything we can confirm from your public profile below. Nothing is saved, and nothing here can edit your listing.
Tip: include your city with your business name, or open your profile on Google Maps and paste the link from your browser's address bar.
0 of 24 items checked
Business Basics
0/30 ptsVisual Trust Signals
0/20 ptsEngagement Features
0/20 ptsReviews
0/20 ptsQ&A and Attributes
0/10 ptsWhat's missing, by category
Business Basics
- •Business name matches your real-world signage exactly (no keyword stuffing)
- •Complete, accurate address, or your service area is set correctly
- •Primary category selected
- •At least one secondary category added
- •Phone number listed and matches your website
- •Website URL linked
- •Business hours set for every day, including holiday hours
Visual Trust Signals
- •Profile is verified with Google
- •Logo or profile photo uploaded
- •Cover photo uploaded
- •At least 10 real photos added (work, team, interior)
- •Business description written (up to 750 characters)
Engagement Features
- •Services listed with descriptions
- •Products listed, if you sell any
- •At least one Google Post published in the last 30 days
- •Booking or appointment link connected
- •Messaging turned on and actually getting answered
Reviews
- •10 or more total reviews
- •At least one new review in the last 30 days
- •You reply to most reviews, good and bad
- •Average rating of 4.0 or higher
Q&A and Attributes
- •Q&A section has at least one answered question
- •No public questions left unanswered for weeks
- •Relevant attributes selected (accessibility, service options, ownership, etc.)
How this score works
Each of the 24 items above is worth a fixed number of points, weighted by category: 30 for business basics, 20 for visual trust signals, 20 for engagement features, 20 for reviews, and 10 for Q&A and attributes. Your score is just the sum of what you've checked, out of 100. This is an independent checklist built from Google's own publicly documented Business Profile fields, not an official Google score, and nothing here edits your real profile.
Reviews are worth 20 points here. SeenOnMain automates them.
We don't edit your profile's photos, hours, or posts, that still happens in your own Google Business dashboard. What we do automate is the one part most businesses never build a real system around: a request sent 14 days after every job, so fresh reviews keep coming in without you remembering to ask.
No credit card. Cancel anytime.
Frequently asked questions
Is this an official Google tool or score?
No. This is an independent checklist SeenOnMain built from Google's own publicly documented Business Profile fields and widely-used local SEO best practices. It isn't affiliated with or endorsed by Google, and your real Business Profile at business.google.com is the only source of truth for what's actually live.
Does checking a box here change my actual profile?
No. Nothing on this page edits your profile. You're checking off what's already true on your real, live Business Profile. Making a change there, in your Google Business dashboard, is what actually moves anything, not checking a box here.
How is the score calculated?
Each of the 24 checklist items is worth a fixed number of points, weighted by category: 30 for business basics, 20 for visual trust signals, 20 for engagement features, 20 for reviews, and 10 for Q&A and attributes. Your score is the sum of the points for everything you've checked.
Does SeenOnMain fix any of this for me?
Not the profile fields themselves, we don't post updates or photos, change your hours, or edit your listing on your behalf. What SeenOnMain does automate is the review flow: an automatic request 14 days after a job is marked complete, worth 20 points on this checklist on its own.