Free · 2 minutes · 6 questions · instant score
How many leads is your business letting slip?
Answer six quick questions about how your calls, forms and follow-up really work. You get a score out of 100 and your three fastest fixes, right away. No email needed to see it.
Takes about two minutes. Nothing to install.
1,965
home-service websites audited across 30 U.S. metros
23.1%
made any promise about how fast they would respond
18.0%
offered a way to text
From our 2026 Home-Service Lead Response Report. It measures what websites offer, not how fast anyone replies.
What kind of business are we auditing?
This only personalizes your result. It does not change your score.
Where home-service leads quietly slip away
The call you can't take
Invoca's 2026 benchmark of more than 70 million calls found only 52% of calls to home-service businesses are answered by a person.
The form that lands at 9pm
A 2007 MIT and InsideSales.com study found the odds of reaching a lead were 100 times higher when the first reply came within 5 minutes than within 30.
The lead that goes quiet
InsideSales.com's 2021 analysis of 5.7 million leads found 57.1% of first call attempts came more than a week after the lead arrived.
The 100x figure is the odds of reaching a lead, not a sales conversion rate. Sources are listed in our research report.