What happens when a roofing company doesn't answer a new lead?

Nothing happens automatically at most roofing businesses. A missed call goes to voicemail and a web form submission sits in an inbox, and whether either gets a reply at all depends on someone happening to notice later. After a storm, when several roofers are getting called at once, the homeowner usually books the inspection with whoever calls back first, not whoever eventually gets around to it.

The delay compounds faster than it feels like it should: research on 5.7 million inbound leads (MIT / InsideSales.com) found contact odds are 100x higher when a callback happens within 5 minutes versus 30, and that 57.1% of first call attempts across the businesses studied happen more than a week after the lead came in. A homeowner working through storm damage is rarely willing to wait once someone else has already offered to come take a look.

The fix isn't complicated, it's making sure something notices the lead the instant it arrives instead of whenever someone next checks. SeenOnMain does this by texting and calling the owner the moment a website form is submitted, and automatically following up by email for up to two weeks if nobody connects, so a missed first attempt doesn't mean the lead is simply gone.