How much revenue is going cold?
How much revenue could you recover from leads that go quiet, with consistent follow-up over time? Enter your own numbers below.
Your own estimate. There's no assumed recovery rate baked in.
A directional estimate from your own inputs — not a guarantee.
Homeowners don't pick the best shop. They pick the first one that answers.
You already know the moment: the call comes in while you're halfway up a ladder, and by the time you call back, they've booked the other shop. The research says that moment happens constantly — and it compounds.
The odds of connecting
Respond within 5 minutes instead of 30, and the odds of actually connecting with that lead are 100 times higher.
Lead Response Management study — James Oldroyd with MIT and InsideSales.comA week late is the norm
More than half of first call attempts to a new lead happen over a week after it came in. For most shops, "I'll call back later" is the default setting.
Same study, expanded across 5.7 million inbound leads at 400+ companiesFew promise a speed
Only 23.1% of home-service websites even tell customers how fast they respond. Answering in minutes puts you ahead of three-quarters of your market.
SeenOnMain audit of 1,965 home-service business websites, 30 U.S. metros, August 2026This isn't a marketing-budget problem. It's a timing problem — and timing is the one thing you can't fix by working harder or spending more on ads.
The fix: answer in 60 seconds. Every call, every time.
SeenOnMain picks up where you can't — then keeps working the lead until it books or goes quiet.
A real, useful reply from your dedicated business line — even at 9pm on a Sunday.
Most quotes go quiet, not dead. SeenOnMain keeps politely following up until they book or say no.
Every lead lands in one dashboard, with the conversation attached.
Your personal number stays personal. Customers still reach a business that answers.
No migration, no new system to learn. It fills the response gap your current setup leaves open.
See exactly how it handles a real call before you turn it on for everything.
Do the math on your number
Your estimate: $10,800 a year in recoverable revenue, against a plan that starts at $49/month — about 18x. That's what 14 days of consistent follow-up on every quiet lead is worth in your trade.
Stop letting quotes go quiet.
Start your free trial — name and email, and we take it from there. Your 14-day follow-up can be live this week.
Rather talk to a human? (919) 346-7876
Frequently asked questions
What counts as a "cold" lead in this calculator?
Any lead you contacted but who didn't book or buy right away, the ones that would otherwise just sit in your inbox or CRM unless someone follows up again.
How is the recovered revenue calculated?
Your monthly count of cold leads, multiplied by the percentage of them you estimate would eventually convert with consistent follow-up, multiplied by your average job value. The recovery percentage is your own estimate, not an assumed industry number.